Phase One: Define and Ideate
This phase involves understanding and empathising with the audience and doing thorough competitor analysis. This will aid in establishing type, colour and icon choices to best develop an identity that resonates with the potential and current audience.
This phase requires an in-depth research of the industry and desired visual identity in order to progress with the development of mood boards and concept creation.
Phase Two: Development and Revision
This stage consists of developing logo, icon and visual identity that are recognisable, stand out from the competition, and achieve its brand goals. We create and present 3 potential brand identities for you to review.
We allow for one round of revisions during this phase.
Phase Three: Asset delivery
The final stage brings the delivery of logo, icon, and brand style guide in the chosen creative direction.